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This site was built especially to support future growth of a range of books by an author who has started to sefl publish his work.
The site is essentially a brochure ware site and a catalogue of his work available for purchase.
Since it is a launch, it is purposefully kept as small and simple as possible but future growth for coming works has to be anticipated as well as a more sophisticated shopping cart futher down the road.
So the introductory site focuses more on the author's first work, then as subsequent works arrive it will transitionto a fuller catalogue site that will carry more titles for sale.
Some SEO has been applied to the site through advertising using Google's AdWords program which got the site indexed by Google in less than a week. It was further enhanced by launching a press release over the internet distributed nationallly which creates links back to the site.
The site, although simple to view, carries a full compliment of key words and proper tagging to be read correctly by the search engines to index the internal keywords and phrases in their listings.
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